Banner advertising on WhichMBA.com.au is much more than just a billboard ad. It is more like a direct response envelope. Effective advertising on WhichMBA.com.au can be used to achieve the following goals:

1. DRIVING TRAFFIC TO YOUR WEBSITE.

For example, you can invite prospective students to click through to your web site to receive more detailed information, see the latest news, or apply on line. This enables you to make full use of your own site, by developing a strategic link with WhichMBA.com.au.

2. BRAND NAME/IMAGE BUILDING

By advertising your University on WhichMBA.com.au you are able to further develop the brand name and image of your institution and its MBA and related postgraduate programs. The World Wide Web is becoming the main tool for information seekers, particularly highly educated people, such as potential MBA students. To not have a presence on WhichMBA.com.au means that you are missing the opportunity to reach out to this market, and inform them of the benefits of your MBA program.

3. 24 HOURS A DAY/7 DAYS A WEEK

By having a banner ad on WhichMBA.com.au you can promote your MBA and other courses, every minute of the day, all year, to a worldwide audience. Given that your target audience is aged over 21, and probably uses the Internet each day, WhichMBA.com.au is the perfect vehicle to inform, persuade, and attract students to your institution.

4. TARGET YOUR AUDIENCE, AND SAVE MONEY

* Compare the cost of advertising on WhichMBA.com.au with traditional forms of media. A single advertisement in a national newspaper can cost more than advertising on WhicMBA.com.au for the whole year. Moreover, much of your advertising dollars will be wasted, as the bulk of the readership of national newspapers is not in the market for an MBA. The advertisement is placed for one day, with a very limited opportunity to be seen. The print ad contains a limited amount of information, is surrounded by "clutter", and does not permit an instant response.

* Conversely, WhichMBA.com.au is targeted precisely at those students that are considering MBA studies, or switching their studies between institutions. Potential students browsing through WhichMBA.com.au are in the market for an MBA, and are focussed on obtaining course information. Furthermore, the target audience of WhichMBA.com.au is not limited to the geography of Australia, but is available 365 days a year, both within Australia, and overseas.

* Remember that advertising on the WhichMBA.com.au site is much more than advertising on a simple print ad. It is more akin to a "Direct Response Billboard Advertisement". That is, once your ad is viewed, potential students can "click through", and go straight to your web site for more information, including applying on line. This enables you to build a relationship with prospective students that much quicker.

TIPS FOR CREATING BANNER ADVERTISING THAT WORKS

* Invite users to "click" on the banner. The banner must invite a response. A simple statement is not enough. For example, "Click here for Australia's No 1 MBA."

* Create a sense of urgency to click on the banner. For example, "Course Applications Closing Soon."

* Keep taglines short and legible.

* Run more than one banner concurrently. For example, you can place two banner ads on WhichMBA.com.au, each with different incentives for potential students to click through. This provides you with more exposure, and a greater chance of hitting the "right" benefits that attract students.

* Create an animated banner. The banner should be animated and invite potential students to click on it.

* Clearly state how the user will benefit by clicking on the banner. For example, "Click here to receive a free MBA Brochure."

HELP IS AVAILABLE

If you need any advice or technical support regarding the creation of your Banner Ad, the staff at WhichMBA.com.au are available to help.

TECHNICAL INFORMATION

File Formats:

GIF, .GIF89A, .JPEG

Banner Dimensions: 468 x 60 pixels

File Size Limit: 12K or less

Animation: Cannot exceed 6 seconds in length. No Looping Alt Text: No more than 30 characters.

Target URL: Must be live at the time of submission to Whichmba.com.au and may not exceed 200 characters.

Special Information:

All advertisements will be reviewed by WhichMBA.com.au and are subject to approval by WhichMBA.com.au before placement on the site.

BUTTONS

File Formats: .GIF, .GIF89A, .JPEG

Banner Dimensions: 88 x 31 pixels

File Size Limit: Less than 2.0K

Animation: Not permitted

Alt Text: No more than 10 characters

Target URL: Must be live at the time of submission to WhichMBA and may not exceed 200 characters.

Special Information: Tag Text character limits will vary with each campaign depending on the property of rotation.

All advertisements will be reviewed by WhichMBA.com.au and are subject to approval by WhichMBA.com.au before placement on the site

SUBMISSION GUIDELINES FOR SUCCESSFUL BANNERS

All advertisements will be reviewed by WhichMBA.com.au and are subject to approval by WhichMBA.com.au before placement on-site.We reserve the right to reject any Insertion Order, graphic, text description or URL.

BANNER SUBMISSION PROCESS

1. Send advertising banners via e-mail as an attachment. This method of delivery is preferred. Please include your dates, and scheduling instructions. The advertiser has the option of posting their banner on the WWW for WhichMBA.com. Please provide the location of the banner artwork by sending an E-mail to the appropriate e-mail contact.

2. Once received, WhichMBA.com.au will check to see if the submitted advertising materials meets the company\'s requirements.

3. WhichMBA.com.au will then check to see if the supplied target URL\'s are active.

4. The advertising banner is then scheduled by WhichMBA.com.au to be placed into the advertising.

5. WhichMBA.com.au will then send an invoice for the cost of the advertisement.